About us

Hand Crafted Elegance

Our Story

Krafts & Kreations began in 2018, as a dream shared by two friends, united by their love for tradition and creativity out of a simple yet powerful vision — to celebrate the incredible diversity of Indian handicrafts and bring them closer to the world.

What began as admiration for the sheer craftsmanship of local artisans soon grew into a mission: to promote India’s culture, art, and timeless traditions through eco-friendly, handcrafted, and sustainable creations. Every state in India carries a legacy of unique craft, yet much of the world remains unaware of this treasure trove. At Krafts & Kreations, we set out to change that.

Our journey started with Channapatna Wooden Toys, crafted with natural dyes and traditional techniques that are safe for children and delightful for adults. Over time, our collection expanded to include Assam’s vibrant Jute Artistry, Shantiniketan Leather Crafts, and Rajasthan Crafts — each piece carrying the story of its region, heritage, and artisanship.

Krafts & Kreations, led by Roshini Menon, is a testament to women’s empowerment and entrepreneurship in India. Alongside steering this venture, Roshini Menon also serves as DGM – Operations at SynergyWorld Management Private Limited, exemplifying how women can successfully balance and excel in two demanding professional roles with equal passion and commitment. With consultants on board for marketing strategies and business development, Krafts & Kreations combines strong leadership with expert guidance to ensure growth, sustainability, and wider reach. Each creation is more than a craft — it reflects heritage, empowerment, and opportunities for artisans and women to thrive

We are strong believers in the vision of “Make in India”. Every product we curate is proudly made by Indian artisans, and through our platform, we aim to promote Indian handicrafts and Craftsmanship across the globe. By supporting local skills and traditions, we not only empower artisan communities but also help keep India’s cultural identity alive in every handcrafted piece.

Our Vision

To become a global platform that celebrates Indian handicrafts, empowers artisans, and brings the timeless beauty of handcrafted, sustainable creations into every home.

Our Mission

At Krafts & Kreations, our mission is to:

Promote Indian Craftsmanship – Showcase the diversity of India’s traditional arts across regions and connect artisans with global customers.
Empower Communities – Create fair opportunities for artisans and women entrepreneurs, ensuring their talent is recognized and rewarded.
Eco Friendly Products – Offer eco-friendly, handcrafted alternatives that preserve the planet while celebrating culture.
Deliver Customer Value – Provide authentic, affordable, and thoughtfully curated products that blend tradition with modern lifestyle needs.
Preserve Heritage – Keep India’s cultural identity alive by reviving and sustaining crafts for future generations.

Our Presence

Today, we are proud to be available on Amazon, Flipkart, WhatsApp and Swiggy making it easier for customers across India and beyond to access authentic handicrafts.

More than just a brand, we are a platform where artisans’ voices are heard, eco-friendly choices are celebrated, and women talents are nurtured into entrepreneurship.

Together, let’s keep the charm of Indian handicrafts alive — one sustainable, handcrafted, proudly Indian creation at a time.

Make in India

Guided by the spirit of “Make in India”, Krafts & Kreations proudly supports local artisans by promoting Indian handicrafts that blend tradition with modern needs.

India’s handicrafts are not just products — they are expressions of heritage, skill, and identity. At Krafts & Kreations, we are committed to building a bridge between local artisans and global customers, ensuring their work receives the respect and visibility it deserves. By choosing “Made in India,” we celebrate sustainability, authenticity, and pride, while helping communities thrive and preserving traditions for generations to come.

Celebrating Indian Craftsmanship

At Krafts & Kreations, we believe every handcrafted piece tells a story of India’s rich heritage and cultural diversity. From the vibrant wooden toys of Channapatna in Karnataka, to the intricate jute crafts of Assam, the elegant Shantiniketan leather work of Bengal, unique coconut shell craft and wooden handicrafts from Kerala and the timeless marble artistry of Rajasthan, every state carries its own legacy of craftsmanship. By promoting these locally made treasures, we aim to showcase the artistry of Indian craftsmen not only across India but also to the wider world, ensuring their skills are celebrated on a global stage while keeping regional traditions alive.

Krafts & Kreations — Hand Crafted Elegance

The brand curates a diverse range of handcrafted products — from Channapatna wooden toys, Shantiniketan leather work, and Assam’s jute crafts to Kerala’s coconut shell creations and Rajasthan’s marble artistry.

At Krafts & Kreations, we truly believe that “customers are earned.” That’s why we’ve created a seamless, user-friendly space where exploring our collections feels effortless. Each product and price on our website are carefully chosen with our customers in mind — reflecting their needs, expectations, and love for meaningful craftsmanship.

Our Promise

Every creation at Krafts & Kreations is more than a product — it is an expression of heritage, sustainability, and pride. We are committed to delivering handcrafted pieces that blend tradition with modern needs, ensuring every purchase supports artisans while bringing elegance to homes worldwide.

Brand Values

Authenticity

We stay true to India’s roots by showcasing handicrafts that reflect real stories, traditions, and cultural heritage. Every creation is handmade, carrying the artisan’s signature touch and soul.

Ecofriendly

Eco-friendly practices guide everything we do — from natural dyes and recycled materials to low-waste processes. We believe in creating beauty that doesn’t harm the planet.

Empowerment

Our brand is powered by people — artisans, women entrepreneurs, and local communities. By giving them fair opportunities, visibility, and respect, we ensure craftspeople thrive alongside the brand.

Customer Delight

We believe “customers are earned, not bought.” From seamless experiences to value-for-money pricing, we aim to deliver products that spark joy and pride of ownership.

Make in India

We are passionate advocates of the “Make in India” movement. Every product celebrates Indian identity and promotes local craftsmanship on a global stage.

🌿 Authenticity

At Krafts & Kreations, authenticity is our foundation. Every product reflects the true essence of Indian craftsmanship — handmade, eco-friendly, and rooted in tradition. From Channapatna’s wooden toys to Assam’s jute, Shantiniketan’s leather, and Rajasthan’s marble artistry, each piece carries the story of its artisan and region.

By preserving original techniques and designs, we ensure our customers receive creations that are genuine, soulful, and meaningful — not just products, but heritage brought to life

🌱 Sustainability

Sustainability is at the heart of everything we do. Our products are crafted using eco-friendly materials, natural dyes, and low-waste processes that respect both artisans and the planet. By choosing handcrafted over mass-produced, we reduce environmental impact while supporting livelihoods rooted in tradition.

Every creation from Krafts & Kreations is a step toward conscious living — a blend of heritage, responsibility, and care for future generations.

✨ Empowerment

At Krafts & Kreations, empowerment is more than a value — it is our purpose. We work hand-in-hand with artisans and women entrepreneurs, ensuring their skills are recognized, rewarded, and celebrated. By providing fair opportunities and market access, we help transform craftsmanship into sustainable livelihoods.

Every product you choose not only carries heritage but also fuels progress — supporting women, strengthening communities, and giving artisans the confidence to thrive in today’s world.

🌸 Customer Delight

For us, customer delight goes beyond satisfaction — it’s about creating memorable experiences with every interaction. From thoughtfully curated collections to fair pricing and seamless shopping journeys, we ensure our customers feel valued and inspired.

Every handcrafted piece is chosen with care, keeping in mind not just quality and authenticity but also the joy it brings when received. At Krafts & Kreations, we believe customers are earned, and delight is the foundation of lasting relationships.

Make in India

Guided by the spirit of “Make in India”, every product at Krafts & Kreations is proudly handcrafted by Indian artisans. We celebrate local skills and traditions by curating creations that blend heritage with modern utility, ensuring global recognition for India’s craftsmanship.

By choosing Made in India, our customers support artisan livelihoods, preserve cultural identity, and promote sustainable growth for communities across the country. Each purchase is not just a product — it is a step toward empowering India’s creative economy

The Krafts & Kreations Way-“Crafts that carry stories home.”

World of Handcrafts

Discover more than décor in our collection—stories woven into wood, paint, and craftsmanship. Each piece reflects traditions nurtured over generations, bringing heritage and artistry into your home.

Joyfull Sopping

Experience the joy of a craft market through our collection—vivid images, artisan stories, and meaningful creations, delivered with care to enrich your home with tradition and authenticity.

Heritage Forever

Handmade creations carry a soul and, with care, last generations. Our blogs share practical tips to preserve their beauty, keeping your treasures as special as the day made.

Authentic Tradition

We partner with artisans who craft with love and respect for nature. Choosing Krafts & Kreations means embracing sustainability and owning soulful, one-of-a-kind creations made to last generations.

We Reached So Far

Handcrafted with care by skilled artisans, our eco-friendly creations reflect India’s heritage. Unique, durable, and sustainable, each piece tells a cultural story, bringing beauty and joy home

Our Products 220 +

Since 2018, Krafts & Kreations has delivered happiness with authentic, sustainable Indian handicrafts—handmade by artisans, blending tradition, creativity, and heritage to bring stories and joy into every home.

We are Since 2016

Krafts & Kreations brings 12 authentic craft varieties, sourced from artisans across India. Each sustainable creation blends heritage and artistry, supporting communities while adding timeless tradition to modern homes.

Craft Varities 8 +

Krafts & Kreations connects with you across Amazon, Flipkart, WhatsApp, Google, and offline sales—delivering authentic, handcrafted treasures that bring tradition, sustainability, and happiness from artisans to your home.

Our Presence 0 +

Hand Crafted Elegance